Brian Anthony Lodato CRD 6365522
EMPOWER ADVISORY GROUP, LLC · Egg Harbor Township, NJ
Allegations
Customer alleges that on August 26, 2026, investment changes were recommended involving a reallocation of her retirement account which included the reallocation of a large portion of her current stable value fund holdings into market-priced fixed-income investments. Customer expressed concerns regarding the explanation of potential principal fluctuations and interest-rate risks, as well as the alignment of the recommendations with her investment objectives and risk tolerance. Customer reports an approximate $15,000 decline in account value following the transaction.
Broker Comment
The customer alleges an investment loss of approximately $15,000 following investment changes implemented through Empower's advice methodology utilizing Empower’s Best Interest Profile tool (BIP). The investment recommendation was generated by the firm's standardized advice system based on data provided by the customer. A recommendation summary and disclosure document, which summarizes the investment profile information discussed, explains the recommendation and includes disclosures on market risks and conflicts of interest, was emailed to the customer at the end of the interaction. The customer was provided the recommended investment allocation during the call and expressly authorized the recommended investment changes during the recorded telephone conversation. I executed the transactions exactly as generated by the advice methodology and BIP tool, without making any independent modifications to the system generated investment allocation. I provided all required disclosures during the verbal interaction and followed company approved data collection and standardized point-in-time investment advice procedures. I dispute the allegations that I provided improper investment advice, failed to follow the firm's established investment advice procedures, or executed transactions inconsistent with the customer's goals, risk preferences, or objectives.
Damage Amount Requested
$15,000.00
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